BREAD AHEAD
BREAD AHEAD, the UK’s No.1 doughnut brand, is now open with its first branch in Thailand and Asia, alongside the launch of the new Uji Matcha & White Chocolate Doughnut at Gourmet Eats, G Floor, Siam Paragon.
Siam Paragon and Gourmet Eats reinforce their position as Asia’s most comprehensive world-class food destination with the launch of “BREAD AHEAD,” the UK’s No.1 doughnut brand, opening its first branch in Thailand and Asia.
The store also introduces the world’s first “Hot Doughnut Shop” concept, where doughnuts are freshly fried right before your eyes through a Live Baking Theatre experience, allowing customers to witness every step of the process — from dough preparation to the final creation.
Making its exclusive debut in Thailand is the new Uji Matcha & White Chocolate Doughnut, crafted with authentic matcha imported from Japan, delivering rich and intense flavor from the very first bite.
Experience the deliciousness now at “BREAD AHEAD,” Gourmet Eats, G Floor, Siam Paragon.
Experience the brand’s signature freshness in every step — from freshly made dough and cream to doughnuts fried fresh in-store.
Using only high-quality ingredients in place of stabilizers, shortening, preservatives, and emulsifiers, the brand recommends enjoying the doughnuts immediately or within 2 hours for the best taste experience.
- Low Oil Absorption: A specially designed frying machine imported from the UK precisely controls frying temperature and timing on each side at a consistent level, resulting in doughnuts that are less oily while delivering a fluffier and cleaner taste experience.
- Absorbs only 3 grams of oil per piece.
- Every doughnut is freshly fried using premium-quality canola oil, under strict daily standards for oil freshness and quality control.
- Brioche Doughnuts Made with Freshly Milled Flour Imported from the UK:
The doughnuts feature a brioche-style dough with a rich aroma and fluffy texture, crafted using freshly milled flour imported from the UK. - Healthier Option: A healthier choice crafted with real ingredients — almost entirely imported — from freshly milled flour from the UK and authentic French butter to premium dairy cream from France, creating a rich aroma, light texture, and a truly distinctive taste in every bite. The brand carefully chooses canola oil for frying due to its low saturated fat content, and uses genuine Madagascar vanilla with no artificial flavoring.
- 3-Day Fermentation: Before each doughnut can be freshly fried, the dough undergoes a three-day fermentation process. The brand uses fresh yeast without any artificial accelerators, allowing the yeast to work naturally at its best. Because they believe that “time” is one of the key elements that shapes flavor, the doughnuts are crafted using traditional bakery principles — resulting in delicate, artisanal doughnuts with true craftsmanship in every piece.
Experience a new dimension of elevated dining — Asia’s most complete, exceptional, and world-class food destination — today at BREAD AHEAD, Gourmet Eats, G Floor, Siam Paragon.
