FENDI
At M Floor, Siam Paragon
FENDI announces the opening of its new Men’s Pop-Up Store at Siam Paragon, located in the South Zone, M Floor, just steps away from the FENDI Women’s Boutique.
Spanning over 94 square meters, the pop-up showcases FENDI’s first collection under the creative direction of Maria Grazia Chiuri. The space seamlessly blends contemporary sophistication with timeless luxury, expressing the Maison’s identity through refined architectural elements and meticulous design details. Inspired by the set design of the Fall/Winter 2026–27 Fashion Show, the store offers an immersive retail experience that reflects FENDI’s innovative vision.
The boutique façade is distinguished by its Aged Black Metal finish, creating a striking first impression as guests enter the carefully curated interior. Display tables crafted from palm wood introduce warmth and natural texture to the space, while walls adorned with Travertino marble pay tribute to Rome, the birthplace of FENDI. Natural sisal flooring further enhances the environment with understated elegance and functionality, perfectly embodying the Maison’s dedication to craftsmanship, quality, and exceptional attention to detail.
