ICONCRAFT & FRIENDS

ICONCRAFT & FRIENDS

ICONCRAFT Elevates Thai Handicrafts, Extends Inspiration New Space Expansion: Pop-up Store Opens on 3rd Floor, Siam Paragon Increasing Accessibility for the New Generation, Making Contemporary Thai Crafts Easier to Experience for Lovers of Thainess

ICONCRAFT (ICONCRAFT), a space of inspiration and the largest source of creative crafts from Thai artisans, continues its commitment to propelling Local Heroes to Global Heroes, promoting contemporary Thai handicrafts to the international market. It extends the inspiration of Thai craftsmanship to a new area by opening a Pop-up Store under the concept “ICONCRAFT & FRIENDS,” a space where creativity meets generosity. It brings craft brands from across the country to reveal the charm of Thai artistry through a contemporary lens to the world, located on the 3rd Floor of Siam Paragon.

Over the past few years, ICONCRAFT has elevated Thai artistry to a global level by collaborating with artists, entrepreneurs, developers, and visionary creators who have dedicated their body, mind, and spirit to passing on Thai craftsmanship with love, passion, care, and sincerity. They have made Thai crafts contemporary, blending traditional wisdom with innovation and creativity, while transmitting opportunities and hope to communities nationwide. This reflects a joint commitment to building a sustainable future for Thai crafts. To further extend this project’s reach to the target audience—the new generation and tourists from around the world—ICONCRAFT is expanding its space by opening the “ICONCRAFT & FRIENDS” Pop-up Store at Siam Paragon. This serves as a platform to showcase the work of Thai artisans for people worldwide to admire. It has gathered a diverse and complete collection of contemporary Thai crafts for both Thai and international tourists and craft enthusiasts to shop for a full six months.

Under the main goal of presenting unique Thai crafts that reflect creativity and modernity, complete with practical functionality for daily life, and to elevate the image of Thai handicrafts into stylish everyday items and souvenirs for the modern lifestyle, the ICONCRAFT Pop-up Store on the 3rd Floor of Siam Paragon has curated products from young Thai artists, designers, and artisans from various regions across the country. The selection spans various categories, from home décor, jewelry, ceramics, tea, and coffee, to souvenirs that express Thai identity in a contemporary style. This includes products from: The SUPPORT Foundation of Her Majesty Queen Sirikit The Queen Mother, which continues local wisdom and promotes new-generation artisans; products from the Kamlangjai Project (Inspire Project) under the initiative of Her Royal Highness Princess Bajrakitiyabha Narendira Debyavati, the Princess Rajasarinisiribajra Maha Vajiralongkorn; products from The Queen Sirikit Museum of Textiles, which promotes and extends the beauty of Thai textiles; works from entrepreneurs supported by the Ministry of Commerce, Ministry of Culture, Ministry of Interior, and the SUPPORT Arts and Crafts International Centre of Thailand (SACICT); as well as collaborative projects from leading universities nationwide. A VELA café will also enrich the creative atmosphere, imbuing it with inspiration and offering visitors a new experience to delightfully immerse themselves in Thai crafts. The space is divided into the following zones:

• THE CRAFT ASSOCIATE Zone: Reveals the charm of highly creative crafts that build upon Thai textiles with modern innovation under the theme “THE HERO SHOWCASE.” The concepts include “Sustainable Icons” and “Heritage Jewelry,” which tell stories through new perspectives from leading craft brands such as the SUPPORT Foundation, SIRIVANNAVARI Maison, Kamlangjai Project, The Queen Sirikit Museum of Textiles, DoiTung, PAYA SHOP, Baan Chan Soma by Ajarn Weeratham Trakulngernthai, ISAN Cubism, and the Goldsmith Group.

• CRAFT EXHIBITION Zone: An exhibition that reflects the blend of local wisdom with future design, offering visitors the chance to immerse themselves in contemporary crafts, discover the stories behind each piece, and browse a carefully selected highlight product corner. A main highlight is “Isan Pop: Tot Ton Bon Din Pan” (Isan Pop: Lively Identity on Earthenware), a ceramics exhibition that reinterprets Hoop Taem Sin Sai (traditional Isan murals) from a contemporary angle, conveying the “Isan Pop” identity through figures sculpted in clay. This allows visitors to explore the identity and changes of the Isan region through sculptures that communicate the “self” of the modern era. Another point of interest is the exhibition from “ISAN CUBISM,” a ceramics brand that reinterprets Isan art—such as ลายขิด (Khid patterns), ฮูปแต้ม (Hoop Taem murals), and wooden Buddha statues—into contemporary designs, ensuring both the older generation appreciates the value and the younger generation can access it.

• TASTE OF THAI Zone: A space that gathers Thai entrepreneurs passionate about craft, from the source—such as coffee bean, cocoa, tea leaf, and honey farmers—to the transformation into contemporary lifestyle products. This aims to present the true taste of Thainess, stories of inspiration, and works that reflect Thai identity in every detail, including products from Roast8ry, GRAPH, SIAS Koffee Roaster, Siamaya Chocolate, CHAR, Araksa, Chimthai, etc.
• MODERN THAI SOUVENIR Zone: Collects Thai souvenir collections that have been reinterpreted to be contemporary, vibrant, stylish, and full of creativity. Every piece reflects Thai culture from a new perspective, perfectly blending tradition and modernity. It also features “easy to grab, convenient to buy” souvenirs such as bags, scarves, stylish inhalers, aroma and spa products, Thai chocolate, etc., for tourists to select from, including products from brands like BKKAYY, AKKARA, COCO SUI, Bangkok Tales, Deesweetdrug, DAROON, BANGON, Siam Magnet, Suaydeee Studio, etc.
• EVERYDAY LIFESTYLE CRAFT Zone: Presents products that blend craftsmanship with functionality—beautiful, contemporary, and practical—such as bags, hats, scarves, jewelry, and small home décor items designed for every moment of daily life, suitable for urban and working lifestyles. This includes products from the Rungnawa Thong Community Enterprise in Sakon Nakhon province, VARNI, KEAR STORE, ETHNICABACA, KORKOK CHANTABOON, etc.

• HOME DECORATIVE Zone: Discover contemporary home décor items inspired by Thai ways of life, reflecting Thai living and culture through timeless design. This includes products from brands like GUI.DEKK, Another Cup, 5IVE SIS, LOYFAR, SIAM OF GLASS, CUBIC GEMS, WOOD CRAFT TH, REALY TREND, WAT ABOUT SIAM, LINCHAWA, PREMPRACHA, AYODHYA, SONITE, THORR, MAISON CRAFT, LUCK YOU, PUNSAPADONGLUANG, ARAYA CLAY&CRAFT, CHIANGMAI CELADON, INSENSE.TH, CHARM LEARN STUDIO, MANTRA, etc.

• SCENT OF THAI Zone: A corner of thoughtfully selected Thai souvenirs, focusing on portable sizes for easy gift-buying, such as premium coffee beans and chocolate, fine tea and honey, Thai perfumes and inhalers, contemporary souvenir T-shirts, creative keychains and magnets, and small, beautiful decorative items that perfectly convey Thainess. This includes products from brands like RATI, HOLEN, JONGJAROEN, SAWADEE, EK KA NEK, BALMY INHALER, FEELFIN, KLYE, CHOUI, APAUL, INH, SAKYANT by RUENKLIN, SIAM 1928, RUENKLIN, BUTTERFLY THAI PERFUME, PRATINTIP, ZANTIIS, RUENROM, LE HORM, MAISON MIKO, KAAJORN, ANONA, NUAYNARD, TAITIER SOAP, etc.

• “THE SCULPTOR” Zone: Features the story of sculptors who possess expert-level mastery in modeling and shaping various materials such as clay, stucco, or wax into durable and beautiful works of art, earning them admiration for their craftsmanship.

All of these elements are woven together into a new experience, reflecting the concept of “Thai crafts that are modern, easier to use, and closer to daily life.” This aims to meet the needs of modern users and tourists by increasing access to Thai handicrafts and elevating the image of Thai artistry to become stylish everyday items and souvenirs while uniquely preserving the value and beauty of Thai art.

Lovers of Thai crafts and those looking for Thai-style gifts and souvenirs can select and purchase unique, beautiful, and functional contemporary Thai artistry at the “ICONCRAFT & FRIENDS” Pop-up Store on the 3rd Floor of Siam Paragon, starting today. Follow for more details on Facebook: ICONCRAFT.