Siam Paragon Bangkok International Fashion Week 2026
Siam Paragon, Siam Center, and Siam Discovery Unite Thailand’s Creative Power to Present the Year’s Biggest Fashion Runway Phenomenon, “Bangkok International Fashion Week 2026,” Reinforcing Their Leadership in Driving Thai Fashion onto the Global Stage
Thailand’s fashion scene is set to ignite once again as Siam Paragon, Siam Center, and Siam Discovery join forces to present Bangkok International Fashion Week 2026 (BIFW2026), the country’s most influential fashion week. The event will showcase Thailand’s creative potential through 10 powerful runway shows from leading Thai designers and brands, while providing a platform for emerging young designers and offering fashion enthusiasts the opportunity to discover global brands and trends.
The event further reinforces the role of Siam Paragon, Siam Center, and Siam Discovery as Asia’s leading destinations for fashion and creativity. BIFW2026 will take place from 1–11 October 2026 across Siam Paragon, Siam Center, and Siam Discovery.
This year marks the 19th edition of Bangkok International Fashion Week, Thailand’s premier fashion week and one of Asia’s leading fashion platforms. The event is held in collaboration with major public and private sector partners, including the Tourism Authority of Thailand (TAT), Kasikornbank, Merz Aesthetics Thailand, Madame Fin, XPENG Thailand, Millennium Auto Group, Indorama Ventures, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics Thailand, all working together to propel Thailand’s fashion industry onto the international stage.
According to Thanaporn Tantiyanon, Managing Director and Head of Business Group, Siam Paragon Shopping Center, BIFW has spent nearly two decades establishing itself as one of the region’s most influential fashion platforms. Under this year’s theme:
“TH-nomenal Extraordinary – Lead the Culture, Wear the Future”
The event aims not only to present the latest collections but also to serve as a hub of inspiration, creative exchange, and contemporary cultural movement. Each runway show will communicate the vision, identity, and cultural influence of Thai fashion through contemporary design while delivering experiences that go beyond traditional fashion presentations.
BIFW2026 Highlights
Siam Paragon Grand Runway
8–11 October 2026 | Parc Paragon, Siam Paragon
Siam Paragon will transform its iconic venue into a world-class runway, featuring 10 leading Thai designers and brands:
- 27 FRIDAY
- 37°C Thirty-seven degrees Celsius
- CHATO
- FLYNOW
- ISSUE
- MERGE
- NAGARA
- PAINKILLER Atelier
- POEM
- VVON SUGUNNASIL
Under the theme “TH-nomenal Extraordinary – Lead the Culture, Wear the Future,” these designers will present collections that reflect Thai creativity, cultural identity, and forward-thinking design, demonstrating the ability of Thai fashion to influence the international industry.
ISSUE presented by THANN
“Over the past 28 years, ISSUE has been filled with countless stories. This collection brings together memories of the past and friendship, taking everyone on a journey through love, happiness, fulfillment, disappointment, sorrow, and the many emotions woven into this show.”– Roj Phuphavis Kritpolnara, Founder and Designer of ISSUE Thailand
Get ready for ISSUE presented by THANN on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 8 October 2026 at 7:00 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
VVON SUGUNNASIL presented by XPENG Thailand
“This return of VVON SUGUNNASIL comes with the Time Shelter collection, inspired by Japanese photographer Hiroshi Sugimoto, inviting everyone to discover a simplicity that is thoughtfully refined through every stage of the production process.”– Voratat Sugunnasil, Founder and Designer of VVON SUGUNNASIL
Get ready for VVON SUGUNNASIL presented by XPENG Thailand on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 8 October 2026 at 8:30 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
MERGE presented by Amazing Thailand
“For MERGE’s first appearance on the Grand Runway, we are taking everyone on a journey to experience Creative Denim through a bold, confident, and free-spirited perspective. Inspired by the beauty of Thailand’s seas, the collection is transformed into a new dimension of fashion unlike anything ever seen before.”– Jee Pornpavee Danmingyenwong, Co-Founder of MERGE
Get ready for MERGE presented by Amazing Thailand on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 9 October 2026 at 7:00 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
POEM presented by Merz Aesthetics
“This collection is a curated selection of designs from both the past and the present, reimagined through every seam and every stitch. It reflects the 20-year journey of POEM, a journey that we have always approached with meticulousness, dedication, and unwavering seriousness.”– Sean Chavanon Kaisiri, Founder and Designer of POEM
Get ready for POEM presented by Merz Aesthetics on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 9 October 2026 at 8:30 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
CHATO
“For CHATO’s first appearance on the Grand Runway, everyone will discover the perspective of women in the universe of CHATO, beautiful yet not fragile, romantic yet not necessarily conventional, and free to move in their own way.”– May Wajana Charoensomsamai, Founder and Designer of CHATO
Get ready for CHATO on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 10 October 2026 at 4:00 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
NAGARA
“The beauty of the garments and textiles once worn by Indian Maharajas and Maharanies is blended with fabrics from the SUPPORT Foundation, reinterpreted through a modern twist in the distinctive style of NAGARA, creating a presentation rich in culture, art, and music.”– Nakorn Sampantarak, Founder and Designer of NAGARA
Get ready for NAGARA on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 10 October 2026 at 5:30 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
PAINKILLER Atelier presented by INDORAMA VENTURES
“Rebloom by PAINKILLER Atelier is not about using nature as decoration on clothing, but about using the way nature grows as a method for creating clothing. It is an exploration of a future where nature and innovation can flourish together.”– Orn Siriorn Thiankhaprasit, Co-Founder and Designer of PAINKILLER Atelier
Get ready for PAINKILLER Atelier presented by INDORAMA VENTURES on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 10 October 2026 at 7:00 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
37°c Thirty-seven degrees Celsius
“Latitude 13.7° North is what we want to present, showcasing colors that reflect the lifestyle of Bangkok people. It is a concept that the designers genuinely enjoyed exploring, and we believe the audience will enjoy the show just as much.”– Poo Chamnan Phakdisuk, Co-Founder and Designer of 37°c Thirty-seven degrees Celsius
Get ready for 37°c Thirty-seven degrees Celsius on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 10 October 2026 at 8:30 PM at Parc Paragon, M Floor, Siam Paragon Shopping Center.
27 FRIDAY
“This time, 27 FRIDAY comes with the concept Perfect is not Perfect, the imperfection that is natural beauty,” said Sit Chanchai Jariyathana, founder and designer of the 27 FRIDAY brand.
Get ready to see 27 FRIDAY on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 11 October 2026 at 7:00 PM, at Parc Paragon, M Floor, Siam Paragon.
FLYNOW presented by Madame Fin
“FLYNOW presents the 1+1=1 collection, where two opposing forces are fused into one,” said Lim Somchai Songwattana, founder and designer of the FLYNOW brand.
Get ready to witness FLYNOW presented by Madame Fin on the Grand Runway at Bangkok International Fashion Week 2026 (BIFW 2026) on 10 October 2026 at 8:30 PM, at Parc Paragon, M Floor, Siam Paragon.
Visionary Stage at Siam Center
1–4 October 2026 | Atrium 2, G Floor, Siam Center
Siam Center continues its commitment to nurturing future talent through “Visionary Stage at Siam Center.”
Under the concept: “NEXT TH-PHENOMENON”
The showcase will feature work from students and young designers representing 13 universities and institutions across Thailand, including:
- Bangkok University
- Chulalongkorn University
- Chiang Mai University
- Thammasat University
- Khon Kaen University
- Mahasarakham University
- Srinakharinwirot University
- Prince of Songkla University
- and others
Joining them are Thai designer brands:
- Keira Selbe
- Sleeping Cloud
- Tao Thong Dum x Mohhomphrae / Heritage / Kanhom
Together they will reinterpret local wisdom, regional culture, and Thai lifestyles through contemporary fashion.
Exclusive Privileges for #BIFW2026 Ticket Holders
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SIAM DISCOVERY FASHION REVOLUTIONARY 2026
6 October 2026 | G Floor, Siam Discovery
Siam Discovery presents fashion through the lens of exploration and self-discovery.
Highlights include curated Discovery Selection brands from around the world, featuring:
- DAMSON MADDER
- ADERERROR
- OPEN YY
- AJOBYAJO
- ANDERSSON BELL
Siam Discovery will also introduce exciting fashion brands from Vietnam through House of Aren, including:
- BONJOUR
- FIG&TONKA
These brands bring fresh perspectives, creativity, confidence, and contemporary style to Bangkok’s fashion scene.
Save the Dates
- Visionary Stage at Siam Center
1–4 October 2026 - SIAM DISCOVERY FASHION REVOLUTIONARY 2026
6 October 2026 - Siam Paragon Bangkok International Fashion Week 2026 Grand Runway
8–11 October 2026
Parc Paragon, Siam Paragon
Bangkok International Fashion Week 2026 promises to be the year's premier fashion phenomenon, celebrating Thai creativity while positioning Bangkok as one of Asia’s leading fashion capitals.
