Siam Paragon Bangkok International Fashion Week 2026

Siam Paragon Bangkok International Fashion Week 2026

Siam Paragon, Siam Center, and Siam Discovery Unite Thailand’s Creative Power to Present the Year’s Biggest Fashion Runway Phenomenon, “Bangkok International Fashion Week 2026,” Reinforcing Their Leadership in Driving Thai Fashion onto the Global Stage

Thailand’s fashion scene is set to ignite once again as Siam Paragon, Siam Center, and Siam Discovery join forces to present Bangkok International Fashion Week 2026 (BIFW2026), the country’s most influential fashion week. The event will showcase Thailand’s creative potential through 10 powerful runway shows from leading Thai designers and brands, while providing a platform for emerging young designers and offering fashion enthusiasts the opportunity to discover global brands and trends.

The event further reinforces the role of Siam Paragon, Siam Center, and Siam Discovery as Asia’s leading destinations for fashion and creativity. BIFW2026 will take place from 1–11 October 2026 across Siam Paragon, Siam Center, and Siam Discovery.

This year marks the 19th edition of Bangkok International Fashion Week, Thailand’s premier fashion week and one of Asia’s leading fashion platforms. The event is held in collaboration with major public and private sector partners, including the Tourism Authority of Thailand (TAT), Kasikornbank, Merz Aesthetics Thailand, Madame Fin, XPENG Thailand, Millennium Auto Group, Indorama Ventures, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics Thailand, all working together to propel Thailand’s fashion industry onto the international stage.

According to Thanaporn Tantiyanon, Managing Director and Head of Business Group, Siam Paragon Shopping Center, BIFW has spent nearly two decades establishing itself as one of the region’s most influential fashion platforms. Under this year’s theme:

“TH-nomenal Extraordinary – Lead the Culture, Wear the Future”

The event aims not only to present the latest collections but also to serve as a hub of inspiration, creative exchange, and contemporary cultural movement. Each runway show will communicate the vision, identity, and cultural influence of Thai fashion through contemporary design while delivering experiences that go beyond traditional fashion presentations.

BIFW2026 Highlights

Siam Paragon Grand Runway

8–11 October 2026 | Parc Paragon, Siam Paragon

Siam Paragon will transform its iconic venue into a world-class runway, featuring 10 leading Thai designers and brands:

• 27 FRIDAY
• 37°C Thirty-seven degrees Celsius
• CHATO
• FLYNOW
• ISSUE
• MERGE
• NAGARA
• PAINKILLER Atelier
• POEM
• VVON SUGUNNASIL

Under the theme “TH-nomenal Extraordinary – Lead the Culture, Wear the Future,” these designers will present collections that reflect Thai creativity, cultural identity, and forward-thinking design, demonstrating the ability of Thai fashion to influence the international industry.

Visionary Stage at Siam Center

1–4 October 2026 | Atrium 2, G Floor, Siam Center

Siam Center continues its commitment to nurturing future talent through “Visionary Stage at Siam Center.”

Under the concept: “NEXT TH-PHENOMENON”

The showcase will feature work from students and young designers representing 13 universities and institutions across Thailand, including:

• Bangkok University
• Chulalongkorn University
• Chiang Mai University
• Thammasat University
• Khon Kaen University
• Mahasarakham University
• Srinakharinwirot University
• Prince of Songkla University
• and others

Joining them are Thai designer brands:

• Keira Selbe
• Sleeping Cloud
• Tao Thong Dum x Mohhomphrae / Heritage / Kanhom

Together they will reinterpret local wisdom, regional culture, and Thai lifestyles through contemporary fashion.

SIAM DISCOVERY FASHION REVOLUTIONARY 2026

6 October 2026 | G Floor, Siam Discovery

Siam Discovery presents fashion through the lens of exploration and self-discovery.

Highlights include curated Discovery Selection brands from around the world, featuring:

• DAMSON MADDER
• ADERERROR
• OPEN YY
• AJOBYAJO
• ANDERSSON BELL

Siam Discovery will also introduce exciting fashion brands from Vietnam through House of Aren, including:

• BONJOUR
• FIG&TONKA

These brands bring fresh perspectives, creativity, confidence, and contemporary style to Bangkok’s fashion scene.

Save the Dates

• Visionary Stage at Siam Center
  1–4 October 2026
• SIAM DISCOVERY FASHION REVOLUTIONARY 2026
  6 October 2026
• Siam Paragon Bangkok International Fashion Week 2026 Grand Runway
  8–11 October 2026
  Parc Paragon, Siam Paragon

Bangkok International Fashion Week 2026 promises to be the year's premier fashion phenomenon, celebrating Thai creativity while positioning Bangkok as one of Asia’s leading fashion capitals.