Siam Paragon Bangkok Watch Week 2026
22 September – 27 September 2026
At Siam Paragon
Siam Paragon creates a world-class horological benchmark with “Siam Paragon Bangkok Watch Week 2026,” Reinforcing Its Position as a Global Luxury Destination and Elevating Bangkok as Southeast Asia’s Watch Culture Capital.
Siam Paragon, a ‘global luxury destination’ and a top-of-mind destination recognized by both locals and international visitors worldwide, is set to once again captivate the international watch community with the return of “Siam Paragon Bangkok Watch Week 2026.” Now in its second edition, the event has firmly established itself as one of the region’s most significant celebrations of haute horlogerie, bringing together prestigious watch maisons, independent watchmakers, collectors, and enthusiasts from around the world. Taking place from 22–27 September 2026, the event will showcase the artistry, innovation, and cultural heritage of fine watchmaking while fostering deeper engagement within the global watch community. This year’s edition marks a significant milestone, welcoming more than 45 world-renowned watch brands—a remarkable increase of over 50% from the inaugural event in 2025.
Designed to be larger and more immersive than ever before, Siam Paragon Bangkok Watch Week 2026 will feature thought-provoking discussions on watchmaking culture, exclusive exhibitions, special showcases, and experiential activities. The event, which will present a highly anticipated edition of “The Symposium”, will also be elevated by the presence of the Fondation Haute Horlogerie (FHH), the world’s leading organization dedicated to promoting watchmaking culture. The event is expected to attract more than 400 international watch collectors and over 40,000 visitors throughout its six-day run, further reinforcing Bangkok’s as an emerging center of watch culture in Southeast Asia.
Building on the success of a landmark debut, the inaugural Siam Paragon Bangkok Watch Week 2025 marked a historic moment for the luxury watch industry in Southeast Asia, receiving an overwhelmingly positive response from leading global brands, collectors, and horology enthusiasts. The event generated a remarkable 92% increase in luxury watch sales during the exhibition period compared with the same period of the previous year. More than 20,000 visitors attended the event, including over 200 international collectors, and generated over 300 million media impressions. These achievements underscored Thailand’s growing significance as one of Asia’s most promising luxury markets and laid a strong foundation for the event’s continued expansion.
This year, Siam Paragon is poised to elevate the platform even further in terms of scale, brand participation, and international presence. The number of participating brands has grown from 30 in its inaugural year to more than 45 in 2026, encompassing some of the world’s most prestigious maisons, independent watchmakers, and leading names in haute horlogerie. With an anticipated attendance of over 400 international collectors and 40,000 visitors across six days, from 22–27 September 2026, the event’s overarching ambition is to position Bangkok as Asia’s emerging watch culture hub and secure its place among the world’s most important watchmaking events.
Mrs. Thanaporn Tantiyanon, Managing Director of Siam Paragon, said: “The success of Siam Paragon Bangkok Watch Week reflects the confidence that leading watch brands has placed in Siam Piwat Group, as well as the growing potential of Thailand and Bangkok as a strategic destination for the global luxury watch industry. This year, Bangkok Watch Week reaches a new level with even stronger participation from world-renowned brands, distinguished collectors, and prominent international institutions, underscoring its growing role as a regional platform for watch culture. One of the most significant milestones for Siam Paragon Bangkok Watch Week is the presence of the Fondation Haute Horlogerie (FHH), a globally respected institution dedicated to advancing and preserving watchmaking culture. Its participation further elevates the event’s stature, reinforcing Bangkok Watch Week’s position alongside the world’s leading watchmaking events.
“Together with the support of UOB Thailand, we aspire to create an international platform that connects brands, creators, collectors, and enthusiasts from across the globe while generating meaningful value for the luxury industry, tourism sector, and the Thai economy. Ultimately, our goal is to strengthen Bangkok’s position as a global watch destination for the region.”
Mr. Pascal Ravessoud, Vice President of the Fondation Haute Horlogerie (FHH), said: “We are delighted to collaborate with Bangkok Watch Week to bring watchmaking education to Thailand for the very first time. Beyond certification, this reflects a shared ambition to make watchmaking culture more accessible, engaging and meaningful for new audiences across Asia and beyond. Together, we are creating opportunities for enthusiasts, collectors and professionals to deepen their understanding of fine watchmaking and become part of a global community united by a passion for horology.”
Siam Paragon Bangkok Watch Week 2026 will bring together more than 45 legendary and world-class watch brands, including A. LANGE & SÖHNE, BIANCHET, BOUCHERON, BREITLING, BVLGARI, CARTIER, CHOPARD, FRANCK MULLER, GRAND SEIKO, HUBLOT, IWC SCHAFFHAUSEN, JAEGERLECOULTRE, LAURENT FERRIER, LOUIS ERARD, PANERAI, PIAGET, TAG HEUER, TIFFANY & CO., ULYSSE NARDIN, VACHERON CONSTANTIN, VAN CLEEF & ARPELS, ZENITH The 2026 edition will also welcome an impressive roster of new participating brands, including BEHRENS, BLANCPAIN, BREGUET, BREMONT, CVSTOS, DAVID CANDAUX, GERALD CHARLES, GREUBEL FORSEY, JACOB & CO., L.LEROY, MB&F, NORQAIN, ORIS, PARMIGIANI FLEURIER, RESSENCE, ROGER DUBUIS, SPEAKE MARIN, TUDOR, and UNIVERSAL GENEVE.
The event will further elevate the luxury watch experience in multi-dimensions through strategic collaborations with leading global watchmaking organizations and international collector networks. It will also expand both the venue capacity and the number of sessions for “The Symposium,” a highly popular program that received an overwhelmingly positive response last year.
Highlights of Siam Paragon Bangkok Watch Week 2026
The Symposium
Returning on a larger scale, The Symposium will feature founders, CEOs, master watchmakers, creative visionaries, and influential collectors from around the world. To be presented also with FHH, the expanded program will offer deeper insights into the craftsmanship, heritage, innovation, and cultural significance of watchmaking.
The Exhibition
Visitors will have the opportunity to discover newly launched timepieces and novelties making their debut appearance, limited editions, exceptional masterpieces, highly complicated watches, rare creations, and museum-worthy collector pieces from some of the world’s most iconic brands.
The Experience
A curated series of exclusive experiences will include immersive watchmaking workshops led by Swiss master watchmakers and specially created for Siam Paragon Bangkok Watch Week 2026. A key highlight this year also include the official launch of the “Academy Lounge” by the FHH Academy, the educational arm of the FHH—the first initiative of its kind in Southeast Asia. This immersive educational space, designed to inspire and educate, will engage e collectors, brand executives, and industry professionals, through interactive workshops, hands-on experiences and learning activities centered around the art of watchmaking. At the heart of the experience is the opportunity to sit for the FHH Watch Advisor Certification, the first level of the Foundation’s internationally recognized certification program.
Siam Paragon Bangkok Watch Week 2026 promises to be one of the most significant horological gatherings in the world, bringing together the finest brands, creators, experts, and collectors under one roof while contributing to Bangkok’s rise as Asia’s emerging watch capital.
The event will take place from 22–27 September 2026 at Siam Paragon. For more information, updates, and registration, please visit www.bangkokwatchweek.com or follow Facebook: Siam Paragon.
