Peanuts Worldwide gives a global award to One Siam
For the extraordinary experiences that made a world class impression for “Peanuts Global Artist Collective” event.
CAA-GBG (Global Brands Group), the authorized licensing agent of Peanuts Worldwide LLC, has handed over on behalf of the brand the Beagle Award for the Best Tentpole Activation for the world–class execution of the “Peanuts Global Artist Collective” program to One Siam. One Siam, a united force of global destinations including Siam Paragon, Siam Center and Siam Discovery, received the honor for a successful event that provided an extraordinary Peanuts brand experience. This is the very first time a Thai company has received such an award.
The Peanuts Global Artist Collective (PGAC) is an unprecedented global initiative in which the beloved Peanuts characters have been brought to life in new and exciting ways for the public to experience through the unique perspectives of 7 internationally acclaimed artists. One Siam launched its PGAC activation in June this year, combining inspiring merchandising, interactive games and vibrant photo corners and displays for the Peanuts fans throughout Siam Paragon, Siam Center and Siam Discovery, under the operation of Siam Selected.
It is an honor for One Siam to receive this international award, and share this award with the Thai community to join in this celebration. One Siam will continue to provide special experiences for the Thai consumers and international tourists relentlessly.